Language
Search
In 2025, Shacman Truck Group’s total sales are projected to reach 195,000 vehicles, a year-on-year increase of 16.7%, with Shaanxi Heavy Duty Truck’s domestic civilian product sales expected to reach 88,000 vehicles, a year-on-year increase of 60%. In 2026, Shacman Truck aims to sell 100,000 vehicles domestically!
Currently, the Chinese heavy truck market is at a delicate juncture—driven by replacement policies, it is expected to rebound in 2025, with national heavy truck sales projected to reach 1.13 million vehicles, a year-on-year increase of approximately 30%; however, at the same time, price wars and homogeneous competition are intensifying, and the penetration rate of new energy vehicles is approaching the 30% critical point.
Against this backdrop, Shacman Truck has delivered a resilient performance. Looking to the future, how will Shacman Truck respond to industry changes and market competition?
At Shacman Truck ‘s 2026 Business Conference, what was presented was not only a sales report card, but also a clear strategic “breakthrough plan.” From the strategic direction set by Yuan Hongming, Party Secretary and Chairman of Shacman Truck Holding Group, to the grand launch of the Shacman X6000 flagship model and integrated new energy products, the annual theme of “Strengthening Reform, Adjusting Structure, and Planning for a New Future” has provided a clear direction and action plan for future survival and development.
Looking Back at 2025—Growth Against the Trend, Structural Renewal
In 2025, Shacman Truck Group’s total sales are projected to reach 195,000 vehicles, a year-on-year increase of 16.7%, achieving a total industrial output value of 86.8 billion yuan, a year-on-year increase of 3%. Among them, Shacman Truck’s domestic civilian product sales are projected to reach 88,000 vehicles, a year-on-year increase of 60%, with orders exceeding 94,000 vehicles, a year-on-year increase of over 64%, and an insurance market share of 11%, a year-on-year increase of 1.5 percentage points.
Shacman Truck ‘s truck market share has steadily increased. Particularly noteworthy is the historic breakthrough in sales of cargo trucks—a long-standing weakness—exceeding 10,000 units, doubling year-on-year, with continuous optimization of the product structure. The proportion of new energy and natural gas trucks in Shacman Truck ‘s truck lineup far exceeds the industry average, demonstrating a significant improvement in development quality.
Strategic Direction Setting – Yuan Hongming Points the Way for the 15th Five-Year Plan
In his strategic report, Yuan Hongming, Party Secretary and Chairman of Shacman Truck Holding Group, provided an in-depth analysis of industry trends, clearly stating that “new energy is an unstoppable trend, and intelligent driving will be the next hot topic.” He believes the industry is on the eve of a major transformation at the intersection of the Fourth Energy Revolution and the Fourth Industrial Revolution, and the competitive logic has completely shifted from scale expansion to value creation and differentiated breakthroughs.
Looking towards the 15th Five-Year Plan, Shacman Truck’s core strategy focuses on “a metamorphosis from scale to value.”
Embracing Change: As the “only company with the least burden during product transformation” among the top ten in the industry, Shacman Truck Truck is not burdened by traditional engine assets. This gives it a rare “agile footing” in the new energy wave, allowing it to shift from a race burdened by historical assets to a new track of innovation and ecosystem integration, working with the industry chain to build an open ecosystem.
Technological Leadership: Continuous investment in the R&D of next-generation platforms such as HD2.0, targeting world-class technologies, will be launched in due course during the 15th Five-Year Plan period, striving to achieve leadership in the global market. Shacman Truck Trucks’ new energy strategy emphasizes diversified layout, perfecting its golden powertrain, and addressing shortcomings in niche markets.
Shacman Truck Model Innovation:Driving the company’s transformation from a manufacturing-oriented to a “service-oriented” and even “value-creating” model. “Shacman Trucks was the first to propose this transformation,” said Yuan Hongming. “We must be market-oriented, discover needs, meet needs, and, more importantly, create needs.”
Shacman Truck Marketing Revolution: Resolutely abandoning low-quality, low-price competition. Yuan Hongming bluntly stated, “We must unequivocally reject low-quality, low-price, and vicious competition.” This guides Shacman Truck Trucks’ channels from “selling vehicles” to “selling value and solutions.”
Shacman Truck For 2026:Yuan Hongming predicts that under the policy guidance of “domestic demand as the mainstay,” the total heavy-duty truck market is expected to remain above 1.1 million units (of which 800,000 will be domestically produced), with new energy vehicles potentially accounting for 40%-50%, presenting the industry with significant structural opportunities.
Shacman Truck Marketing Revolution:Shacman Resolutely abandoning low-quality, low-price, and vicious competition. Product Showcase- Two Stars Shine, Defining the Future
Strategic implementation requires cutting-edge products to support it. The Shacman Truck Truck product and service platform launched this time precisely interprets Shacman Truck ‘s breakthrough direction.
The Shacman Truck X6000 Super Flagship Edition is a declaration of the brand’s high-end and intelligent development, redefining the benchmark for high-end heavy-duty trucks in China. It covers high-end logistics scenarios such as daily necessities, hazardous chemicals, and express delivery. Its traditional Chinese design, AI-powered intelligent cockpit, and L2+ level combined assisted driving system aim to meet the comprehensive needs of the new generation of users for aesthetics, experience, and efficiency.
This Shacman truck is the industry’s first to feature an AI-powered intelligent cockpit. The voice assistant “Hello Delong” enables deep interaction across all scenarios, including vehicle control, knowledge Q&A, and entertainment. It comes standard or optional with Shacman Truck ‘s independently developed combined driving assistance system. Equipped with a new generation of golden powertrain and applying AI fuel-saving technologies such as predictive cruise control, it further reduces gas consumption by 8%, continuously consolidating its position as the “King of Fuel Efficiency.” Features such as matrix-style dragon-shaped headlights, a 1.1-meter extra-wide double bed, and a vehicle-mounted refrigerator perfectly combine luxury, comfort, and practicality.
The “Shacman Truck Integrated 4.0 G6000E New Energy Product,” jointly launched with CIMC Vehicles, is a landmark product for Shacman Truck in facing a new competitive landscape. It breaks away from the traditional “truck + trailer” sales model, employing a deep collaborative design based on the “one vehicle company” concept to achieve integrated head-trailer operation with energy recovery, combined braking, and intelligent control. This signifies a shift from competition based on single products to competition across the entire logistics equipment ecosystem.
The CIMC-Shacman Truck Integrated 4.0 G6000E New Energy Product is a forward-developed new energy solution for medium- and long-haul logistics, integrating the head and trailer. Through integrated head-trailer control and energy recovery, overall power consumption is reduced by 8% compared to the industry average. Fully self-developed, based on an independently controllable domain control architecture, it achieves deep integration of the three core electric components and intelligent thermal management. A low-center-of-gravity battery layout and EBS combined braking between the head and trailer shorten braking distance by 5%; dual-gun fast charging technology enables rapid recharging in 30 minutes. Zhang Wenbo, Dean of the Automotive Engineering Research Institute of Shaanxi Heavy Duty Truck Co., Ltd., introduced that in 2026, Shacman Truck will focus on “new platforms, new power, new growth, and new opportunities,” forming a product matrix of 487 models covering energy conservation, new energy, and intelligent connectivity, using technological certainty to cope with market uncertainty.
The launch of the “Rong e Xing” digital marketing service platform marks a key step in Shacman Truck ‘s transformation towards a service-oriented model. This platform, developed over a year, integrates services such as finance, insurance, vehicle networking, and after-sales service.
This platform is not a simple tool, but a strategic fulcrum of a new ecosystem, integrating finance, insurance, vehicle networking, transportation capacity, and after-sales service. It aims to connect the entire chain of “selection, purchase, use, management, and repair,” expanding one-time transactions into continuous service links and opening up new sources of value. This will make purchasing vehicles simpler, operation more efficient, and financing more convenient for Shacman Truck customers.
Marketing Innovation—Value-Driven, Model Reconstruction
Shacman Truck aims to sell 100,000 vehicles in 2026, increasing its market share by another 1 percentage point.
Zhao Chengjun, Sales Director and General Manager of the Sales Company of Shaanxi Heavy Duty Truck Group, stated that the path to growth is not simply about increasing quantity; the fundamental driving force lies in “deep structural adjustment,” namely, making every effort to address market share shortcomings in high-horsepower tractor trucks, 6-cylinder trucks, and new energy dump trucks, building growth on a healthier and more diversified product and market structure.
Furthermore, Shacman truck will drive a fundamental transformation from “price-based sales” to “value-based marketing.” It unequivocally opposes low-quality, low-price competition, requiring the entire marketing system to shift from “selling vehicles” to “selling value and solutions.” This demands that channels not only understand the products but also act as “customer wealth creation partners,” calculating the total value throughout the Shaanxi Heavy Duty Truck’s customers’ lives, guiding demand, and recommending the most valuable product combinations for the long term.
Meanwhile, Shacman Truck’s innovative “four 1/4” resource model reverses the industry’s inertia of excessive inventory buildup, shifting towards agile supply chain management oriented towards precise delivery and market share protection. This reflects Shacman Truck’s prediction of the future trend of the industry: the transformation to new energy may lead to a structural shortage of core resources (such as batteries), and whoever has a more efficient resource turnover system will be able to seize the window of opportunity for structural substitution.
© SHACMAN BY MRWL
